Why your business needs a content vault
Have you ever sat down to post something on social media and just… nothing? No ideas, no inspiration, just a blank screen staring back at you? So, instead of posting, you go make a cup of tea, reorganise your sock drawer, or binge-watch something on Netflix. Sound familiar?
We all have creative highs and lows. Some days, we’re buzzing with ideas and could write 20 captions in one go. Other days, even crafting a simple Instagram post feels like pulling teeth...
That’s why you need a content vault - your secret weapon for staying consistent without the stress. In this post, I’m going to walk you through what a content vault is, why you need one, and how to start building one right now.
And, because I know having a system helps, I’ve put together a Content Vault Starter Kit - a ridiculously simple checklist to help you build your own vault without overthinking it. Grab it here!
The struggle is real
Before I had a content vault, I’d hit those dreaded creative slumps. Instead of posting, I’d do literally anything else. Social media felt overwhelming, and I’d convince myself that tomorrow I’d have the perfect idea.
Spoiler alert: I didn’t.
Then I had a game-changing realisation - why make life harder for myself? If I could create content when I was feeling inspired, I’d never have to scramble for ideas on the days I wasn’t.
And just like that, my content vault was born.
What is a content vault and why do you need one?
A content vault is a library of ideas, posts, captions, and graphics that you’ve saved in advance so you never start from scratch.
Think of it like meal prepping, but for social media. Instead of cooking from scratch every day, you batch-cook meals so you always have something ready to go. A content vault works the same way - you create and store content in advance so posting becomes effortless.
Step 1: Choose where to store your vault
You don’t need anything fancy - just a system to organise and save your content. Here are some great options:
Google Drive - Perfect for storing graphics & captions.
Trello - A visual drag-and-drop board for post ideas.
Notion - A great all-in-one organiser for everything content-related.
Airtable - My personal favourite for tracking and categorising content.
The key is to make sure it’s easy to find what you need when you need it.
Step 2: What to put in your vault
If you only had 10 minutes to start your vault, here’s what you should save first:
✔ Your key content pillars - The 3-5 main topics you always talk about.
✔ Proven high-performing posts - The posts that got great engagement before.
✔ Engagement boosters - Polls, quizzes, and questions to get your audience talking.
✔ Evergreen content - FAQs, tips, and testimonials that never go out of date.
✔ Sales & promotional content - A mix of offers, service highlights, and success stories.
✔ Quick post folder - Ready-to-go posts for those last-minute "I need to post something!" moments.
Step 3: Make it work for you
Now that you’ve got your vault, use it!
Batch-create and schedule your posts in advance.
Repurpose content - turn blog posts into carousels, captions into reels.
Keep adding to it - whenever you get an idea, save it immediately. This should be a working document, constantly used and updated not left to gather dust.
If you’ve ever struggled with what to post, spent too much time figuring it out, or avoided social media altogether, it’s time to build your content vault.
To make it super easy, grab my Content Vault Starter Kit - a checklist that walks you through exactly what to save and where to store it. Download it here!
Struggling with content ideas for your business?
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