Posting with Purpose: How to Make Every Social Media Post Count
You know that feeling when you’re scrolling through your social media feed, and it feels like you’re just drowning in a sea of content? A little overwhelming, right? Well, today, we’re diving into how to make your social media posts stand out—how to post with purpose so that every single one actually matters. No more random photos of your breakfast just because it's Tuesday. Instead, let's talk about adding strategy, clarity, and meaning to your posts, making sure they do something useful for your business.
Why Are We Even Posting?
If you've ever wondered why you're putting time and energy into posting on social media, let me clear it up for you: visibility. Your audience needs to know you exist before they can work with you or buy from you. As much as we’d love to think our ideal clients just “find” us without any effort, that’s not how it works. We need to be visible, and not just any kind of visible—we need to be out there in a way that makes people think, “Ooh, I need a bit of what they’ve got!”
Think of it like going to a party. You don’t want to be the person standing in the corner staring at your phone, right? You want to be the one mingling, chatting, sharing what you do (maybe even talking about those amazing cupcakes you made, hinting that they’re available to order). You’re showing up confidently — putting yourself and your work out there.
A Tale of Two Posts
Let me share a little story. Once upon a time, there were two posts—Post A and Post B.
Post A was one of those "just get something out there" posts. It was Thursday, I hadn’t posted anything that week, so I quickly slapped together an inspirational quote, added a blurry photo of my workspace, and hit publish. And guess what? It fell flat. No engagement, no comments—nothing.
Then there was Post B. Post B had a purpose. It was me telling a story about the time I royally messed up my first live video—dropping my phone, accidentally filming the ceiling, the whole shebang. But I also shared what I learned from that experience, and how it actually boosted my confidence (after I stopped cringing). That post? It got loads of engagement, messages, and even led to a new client.
The difference? Post B had a purpose. It was designed to connect, to resonate, and to be relatable. That’s what we’re aiming for.
Three Questions to Ask Before You Post
To help you avoid the dreaded Post A situation, here are three questions to ask yourself before hitting that “post” button:
1. Why am I posting this?
Is this post for engagement? Is it to provide value, to share a laugh, or to let people know what you do? If you don’t know why you’re posting, your audience probably won’t know either. Make sure every post has a reason to exist.
2. What do I want my audience to do?
Do you want them to comment, share, click a link, or just think, “Wow, they really know their stuff!”? Make it clear. If you want comments, ask a question. If you want them to click a link, tell them where to go. It doesn’t have to be complicated—just direct.
3. Is this post really me?
I see so many people posting content that feels... off. Like they’re trying to sound like someone else. But your audience wants you. Not a polished, perfect version of someone else. Be yourself—share your insights, your mistakes, and even your thoughts on why tea is better than coffee (because it is!). Authenticity resonates, and your ideal clients will be drawn to the real you.
Adding Purpose to Your Posts
Let’s get practical. I want you to think about a post you’re planning to put out this week. If you don’t have one planned yet, you do now (you’re welcome). Think about those three questions we just talked about. Let’s say you run a dog grooming business. You could post a cute photo of a freshly groomed dog (because, honestly, who doesn’t love a good before-and-after?), but let’s add some purpose.
Maybe share the story behind the photo—how the dog was nervous before their first visit and now loves coming in. You’re not just showing off your work, you’re showing people that you understand their pets, that you’re patient, and that your grooming services are an experience, not just a haircut. This kind of storytelling adds value and helps people connect with you.
Spice Up Your Call to Actions (CTAs)
‘Click the link in my bio’ is fine, but let’s make it a bit more personal. Instead of “Comment below if you agree,” try something like, “Tell me about the time your pet caused complete chaos — I need to feel better about Arwen stealing every ball she sees when we’re at the beach!” Make it conversational and fun. Your audience should feel like they’re chatting with a friend, not just following orders.
Make It Count
Social media isn’t meant to be a chore. It’s a way to connect, share, and let people know you’re out there doing your thing. Next time you’re about to post, remember the difference between Post A and Post B, ask yourself those three little questions, and put a bit of you into your call to action.
Make it count, have fun with it, and remember: your audience is here for you. So keep it real, keep it fun, and keep posting with purpose.
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