How to create a connected content strategy

Do you ever feel like you’re constantly creating content but nothing is working together? One minute you’re writing a blog, then a social media post, then an email, and somehow, they all feel like separate pieces rather than a cohesive strategy. If that sounds familiar, you’re not alone.

This is where a connected content strategy comes in. Instead of constantly reinventing the wheel, you create a system where all your content flows together. Your blog feeds your social media, your social media nurtures your email list, and your emails drive deeper connections and sales.

If you’re open to the concept of joining all the dots, read on!

Step 1: Start with a core piece of content

The easiest way to create a connected content strategy is to begin with one long-form piece of content that provides value. This could be a blog post, a podcast episode, or a YouTube video — something that explores a topic in-depth and establishes you as an authority in your industry. A posh way of saying you know your shizzle!

Why does this work?

• It gives you a brilliant base of information to break into smaller content pieces.

• It ensures consistency in messaging across platforms.

• It reduces the stress of always coming up with new ideas.

Example topics:

• A nutritionist could write a blog post called “5 Easy Meal Prep Ideas to Stay on Track.”

• A personal trainer might create a video on “How to Stay Motivated with Workouts.”

• A holiday consultant could post about “Top 5 Ways to Save Money on Short-Haul Holidays.”

Action tip:

Choose one content piece you’ve already created and brainstorm three ways you can repurpose it across different platforms.

Step 2: Repurpose your content across platforms

Different platforms serve different purposes, so your content needs to be adapted rather than copied and pasted.

Here’s how you can tweak your content:

• Blog post → Full, in-depth content piece for SEO and authority.

• Instagram and Facebook → Carousels, Reels, or short caption-based posts.

• LinkedIn → A professional, thought-leadership post.

• Email → A deeper dive into one key takeaway with added personal touches like a story or personal examples.

• Stories and Reels → Behind-the-scenes snippets, Q&As, or summarised key points.

Action tip:

Next time you create content, challenge yourself to break it into at least three formats for different platforms.

Step 3: Use email to nurture your audience

Social media gets people interested in what you do, but your email list is where relationships and sales happen. That’s why integrating email into your content strategy is crucial.

How do you connect content with email?

• Tell a behind-the-scenes story about your latest blog or video.

• Expand on one key takeaway and offer extra insights.

• Encourage replies by asking an open-ended question.

• Link back to your long-form content to provide further information for those people who are interestd.

Action tip:

Before sending your next email, add a personal story, extra tip, or open-ended question to make it feel more engaging.

Step 4: Stay organised with a simple content plan

A connected content strategy only works if you keep track of what you’re doing. The best way to do this? A simple content plan.

Your content plan should include:

• Your main content piece (blog, podcast, video, etc.)

• How you’ll repurpose it across platforms

• When you’ll schedule and publish each format

Action tip:

Set aside 30 minutes at the start of the week to map out your content flow so you always know what’s coming next.

A connected content strategy makes your life easier. Instead of scrambling for new ideas every day, you’ll create a cohesive system that helps you show up consistently across platforms.

Remember:

✔ Start with one core content piece and repurpose it.

✔ Adapt your message for different platforms.

✔ Use email to nurture your audience.

✔ Stay organised with a simple plan.

And if you need help putting this into action, book a Content Power Hour with me! We’ll map out your content so you’re working smarter, not harder.

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