Website copy writing. Sounds boring, right? Why does it even matter? Surely any old words will do, if the site LOOKS good? I'm here to convince you otherwise. And here's why... Picture the scene: You've decided to take the plunge and get a website designed. Exciting stuff. You've found yourself a reputable and knowledgeable web… Continue reading Website copy writing – why is it so important?
When it comes to your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your… Continue reading What’s in it for me?
So you're having trouble with your words? You're staring at a brick wall where your web content should be? You've stalled in your quest for a beautiful, informative brochure? Words fail you. Don't be ashamed. It happens to the best of us. We aren't all writers. Sure, most of us can write, most of us… Continue reading Allow me…
Just like the poor, deprived bare-footed children of the proverbial cobbler, my own dear website has been abandoned. Cast aside to languish in the realms of long-forgotten wordsmithery. A thick layer of dust has settled and now, in the light of a new business day, it lies defeated and lifeless, buried deep under hundreds and hundreds… Continue reading Like the cobbler’s children…
I am very proud today. I hope you don't mind if I take a moment or two to get excited and blow my own trumpet (as it were)? It's just that today I got my sticky little mitts on a copy of the book I've been working on with a client of mine - Dr… Continue reading Today is a proud day…
That's the very question I was asked at a recent networking meeting I attended in Newcastle. And it made me think. First of all, it made me think what a mentor was because, being a bit of a thickie, I had never spoken to a mentor, had a mentor or even really given much brain… Continue reading Do you have what it takes to be a mentor?
This is another example of my writing work - a blog post that was originally posted on theNorthEastHUB blog. Visit the site for other great North East related posts. When I first started networking for my own business back in 2006 I took the 'scatter gun' approach. I filled up my pockets with as many business cards… Continue reading Getting the best out of networking
This blog post was originally posted on the North East HUB blog but is all my own work. Enjoy! When I was asked how I felt about making presentations, this is how I responded... For me, the fear I feel about giving a presentation depends very much on the audience (who they are, whether they… Continue reading Make the most of your presentation skills
One of the things I love about my job is the fact that I get to research, write and play with words on loads of different subjects and carry out projects of all shapes and sizes. An example of a smaller scale project that I've worked is for one of my first clients, Nixon Hire. Based… Continue reading Divide and conquer
I've been asked in the past, when I've been chatting a potential client about some copy writing, "Do you have any experience of writing about X, Y and Z?". Now, I'm sure you can appreciate that, unless I'm the most widely travelled, read, worked and written person in the world, I don't have experience of… Continue reading Not a specialist? Not a problem