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Blog writing, Copy writing, Copywriting blog, Copywriting tips, Style

What’s in it for me?

When it comes your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your product… Continue reading What’s in it for me?

Blog writing, Copy writing, Copywriting blog

Like the cobbler’s children…

Just like the poor, deprived bare-footed children of the proverbial cobbler, my own dear website has been abandoned. Cast aside to languish in the realms of long-forgotten wordsmithery. A thick layer of dust has settled and now, in the light of a new business day, it lies defeated and lifeless, buried deep under hundreds and hundreds… Continue reading Like the cobbler’s children…

Blog writing, Work examples

Getting the best out of networking

This is another example of my writing work - a blog post that was originally posted on theNorthEastHUB blog. Visit the site for other great North East related posts. When I first started networking for my own business back in 2006 I took the 'scatter gun' approach. I filled up my pockets with as many business cards… Continue reading Getting the best out of networking

Work examples

Make the most of your presentation skills

This blog post was originally posted on the North East HUB blog but is all my own work. Enjoy! When I was asked how I felt about making presentations, this is how I responded... For me, the fear I feel about giving a presentation depends very much on the audience (who they are, whether they… Continue reading Make the most of your presentation skills

Blog writing, Copy writing, Editing, Work examples

Not a specialist? Not a problem

I've been asked in the past, when I've been chatting a potential client about some copy writing, "Do you have any experience of writing about X, Y and Z?". Now, I'm sure you can appreciate that, unless I'm the most widely travelled, read, worked and written person in the world, I don't have experience of… Continue reading Not a specialist? Not a problem

Blog writing, Copy writing, Copywriting tips, Style

Don’t look at me in that tone of voice…

That's just a little something my old Grandad used to say to me, swiftly followed by something like "your breath smells a funny colour!". He was a funny man... But I appear to have digressed somewhat, but not without good reason. You see I was starting to think about my next (this) blog post earlier… Continue reading Don’t look at me in that tone of voice…