Blog writing, Copy writing, Copywriting blog, Copywriting tips, Style

What’s in it for me?

When it comes your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your product… Continue reading What’s in it for me?

Blog writing, Work examples

Getting the best out of networking

This is another example of my writing work - a blog post that was originally posted on theNorthEastHUB blog. Visit the site for other great North East related posts. When I first started networking for my own business back in 2006 I took the 'scatter gun' approach. I filled up my pockets with as many business cards… Continue reading Getting the best out of networking

Blog writing, Copy writing

How often should I blog?

This is a question I've been asked a few times recently when talking to people about blogs and blogging. It seems that those who are new to blogging, or who haven't yet taken their first step into this wonderful world, are a little confused about the etiquette appropriate therein. My answer to the frequency question… Continue reading How often should I blog?

Blog writing

Top tips for generating blog post ideas

As I may have mentioned before, I love blogging. But I also appreciate that, while starting a blog couldn't be much easier these days, maintaining and updating it can be a totally different story. With all the excitement and commitment of starting a new romance, a new blog can be flooded with blog posts for… Continue reading Top tips for generating blog post ideas