Blog writing, Copy writing, Copywriting blog, Copywriting tips, Style

What’s in it for me?

When it comes your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your product… Continue reading What’s in it for me?

Blog writing, Copy writing, Copywriting tips, Style

Don’t look at me in that tone of voice…

That's just a little something my old Grandad used to say to me, swiftly followed by something like "your breath smells a funny colour!". He was a funny man... But I appear to have digressed somewhat, but not without good reason. You see I was starting to think about my next (this) blog post earlier… Continue reading Don’t look at me in that tone of voice…