When it comes your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your product… Continue reading What’s in it for me?
So you're having trouble with your words? You're staring at a brick wall where your web content should be? You've stalled in your quest for a beautiful, informative brochure? Words fail you. Don't be ashamed. It happens to the best of us. We aren't all writers. Sure, most of us can write, most of us… Continue reading Allow me…
Just like the poor, deprived bare-footed children of the proverbial cobbler, my own dear website has been abandoned. Cast aside to languish in the realms of long-forgotten wordsmithery. A thick layer of dust has settled and now, in the light of a new business day, it lies defeated and lifeless, buried deep under hundreds and hundreds… Continue reading Like the cobbler’s children…
One of the things I love about my job is the fact that I get to research, write and play with words on loads of different subjects and carry out projects of all shapes and sizes. An example of a smaller scale project that I've worked is for one of my first clients, Nixon Hire. Based… Continue reading Divide and conquer
I've been asked in the past, when I've been chatting a potential client about some copy writing, "Do you have any experience of writing about X, Y and Z?". Now, I'm sure you can appreciate that, unless I'm the most widely travelled, read, worked and written person in the world, I don't have experience of… Continue reading Not a specialist? Not a problem
That's just a little something my old Grandad used to say to me, swiftly followed by something like "your breath smells a funny colour!". He was a funny man... But I appear to have digressed somewhat, but not without good reason. You see I was starting to think about my next (this) blog post earlier… Continue reading Don’t look at me in that tone of voice…
This is a question I've been asked a few times recently when talking to people about blogs and blogging. It seems that those who are new to blogging, or who haven't yet taken their first step into this wonderful world, are a little confused about the etiquette appropriate therein. My answer to the frequency question… Continue reading How often should I blog?
It's been said that everyone has a novel in them. But how true is that? And if it is true, does everyone have the time / inclination / ability to write a novel? Perhaps not. I'd love to think I have more than one novel in me. It's what I would love to do, as… Continue reading Ghostwriting – what’s it all about?
Happy New Year! Another year older, another calendar finished. Seems sad, doesn't it? And yet, I have such a feeling of excitement and opportunity for 2012. I hope that doesn't sound too vomit inducing, it's not supposed to. What I mean is, I really am looking forward to 2012 and I have a feeling it's… Continue reading Welcome to 2012
You may love it, you may hate it, you may look upon it as unnecessary, you may envy other peoples', you may want to do it yourself but can't find the time, you may have even started one and run out of steam... What are we talking about here? Blogs and blogging, that's what. Wherever… Continue reading Why does a business need a blog?