Blog writing, Copy writing, Copywriting blog, Copywriting tips, Style

What’s in it for me?

When it comes your customers reading what you've written, time is of the essence. Your readers are busy people. They don't have time to wade through paragraph after paragraph to find what they need. They need answers. Fast. The one question on their mind? "What's in it for me?" Benefits not features Selling your product… Continue reading What’s in it for me?

Blog writing, Copy writing, Copywriting blog

Like the cobbler’s children…

Just like the poor, deprived bare-footed children of the proverbial cobbler, my own dear website has been abandoned. Cast aside to languish in the realms of long-forgotten wordsmithery. A thick layer of dust has settled and now, in the light of a new business day, it lies defeated and lifeless, buried deep under hundreds and hundreds… Continue reading Like the cobbler’s children…

Blog writing, Copy writing, Editing, Work examples

Not a specialist? Not a problem

I've been asked in the past, when I've been chatting a potential client about some copy writing, "Do you have any experience of writing about X, Y and Z?". Now, I'm sure you can appreciate that, unless I'm the most widely travelled, read, worked and written person in the world, I don't have experience of… Continue reading Not a specialist? Not a problem

Blog writing, Copy writing, Copywriting tips, Style

Don’t look at me in that tone of voice…

That's just a little something my old Grandad used to say to me, swiftly followed by something like "your breath smells a funny colour!". He was a funny man... But I appear to have digressed somewhat, but not without good reason. You see I was starting to think about my next (this) blog post earlier… Continue reading Don’t look at me in that tone of voice…

Blog writing, Copy writing

How often should I blog?

This is a question I've been asked a few times recently when talking to people about blogs and blogging. It seems that those who are new to blogging, or who haven't yet taken their first step into this wonderful world, are a little confused about the etiquette appropriate therein. My answer to the frequency question… Continue reading How often should I blog?