Blog writing, Copy writing

How often should I blog?

This is a question I’ve been asked a few times recently when talking to people about blogs and blogging. It seems that those who are new to blogging, or who haven’t yet taken their first step into this wonderful world, are a little confused about the etiquette appropriate therein.

My answer to the frequency question is simply this: blog as often as you have something to say. Once per week or fortnightly are more than adequate for a general blog, I would suggest.

I’ve heard experts (of which I do NOT purport to be one) spout that one must post every day in order to support a successful blog. And so I ask you: Which one of us has the time, or indeed the inclination, to blog every day!? In my eyes, setting oneself targets like that is merely setting oneself up for an online, rather visible fall. Aiming to post every day will soon bring even the most seasoned blogger to his or her knees, both literally and virtually. And the blogging will stop.

Picture it. You’re happily surfing the Interweb looking for entertainment, products or services and you stumble across the perfect site for what you’re seeking. ‘Yeay!’ you think as you eagerly click around the site and drink in the lovely offerings you find within its pages. You notice the site has a blog and wonder, maybe even out loud if you’re that way inclined (go on, admit it, you are) ‘what has this lovely site got to offer me in terms of its blog? Hints and tips? Amusing anecdotes? Some great writing? Or just out and out entertainment..?’. And so you delve a little deeper to read the most recent post. *click*

April 23 2010 the blog announces.

Your heart sinks. Finding an out of date, abandoned blog like that shatters the lovely time you were having up until then. Somehow finding a carefully maintained and lovingly tended blog provides great reassurance that a business is very much alive and kicking. This out of date blog might as well be hung with cobwebs and covered in dust. There may as well be a sign hung over the website: Blog love don’t live here anymore…

So sad.

And so back to my humble opinion. Write a post when you have something to say rather than forcing yourself to post every day and becoming browned off with blogging. Treat your blog like you’d treat a good friend. Look after it but don’t try to move in with it. Your blog (as your friend) will soon become tired and tiresome if you pester it too much.

Equally, don’t hang it out to dry either. Maintaining a good relationship with your blog takes hard work and a good deal of planning. Whether you’re already an experienced blogger or you’re just thinking of taking that first foray into the blogging world, it’s worth sitting down and working out a schedule of blog post ideas in advance. That way the blog will not become a millstone – you’ll always have something to write about and your readers will remain engaged, excited and expectant.

Take a look at my blog post about generating blog post ideas if you’re stuck for topics.

Blogging should be fun and a great way of adding value to your website visitors. Don’t abandon it, don’t over-egg it. Treat it right – it’s worth it.

Now over to you – what are your thoughts on frequency of blogging? Come on, don’t be shy. I love a good comment conversation.


7 thoughts on “How often should I blog?”

  1. Hm, our goal in blogging is to broaden recognition of our name, build a fanbase, so we have to post reasonably often. Our goal is an average of every other day. I posted five days in a row recently and then took two off, for instance.

    1. Thanks for commenting. I think that perhaps it depends upon the purpose of your blog. If you have a blog that is the very centre of your online presence then a more regular posting schedule is more important. If, however, the blog is more of an off-shoot of your main site, a slightly less rigorous schedule is perfectly fine. You have a great blog and I look forward to reading more soon!

  2. My blog and I are business partners and meet for coffee twice a week, but I was feeling societal pressure to start calling every day in order to maintain contact. Thank you for your reassurance that it is okay to blog when you actually need to blog!

    1. I love the idea of meeting for coffee! I don’t see any point in blogging just for the sake of it. Only blog if you have something to say or else, in my opinion, a blog can become tedious for its readers as well as for you. Thanks for reading and commenting!

  3. As a newbie blogger. This was very interesting. I was looking for a local writers group and found you. Maybe’s my own blog could be used in a better way. Thanks for the ideas. As my writing improves I may need your services in the future.

    1. Hi! I afraid my blogging has rather hit the skids in recent years with the advent of my young family but I hope to get back to it again at some point! Thank you for reading and taking the time to comment! Helen

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