Blog writing

Top tips for generating blog post ideas

As I may have mentioned before, I love blogging. But I also appreciate that, while starting a blog couldn’t be much easier these days, maintaining and updating it can be a totally different story. With all the excitement and commitment of starting a new romance, a new blog can be flooded with blog posts for the first few weeks of its life. But after a while, ideas begin to run dry, enthusiasm falters and the magic just fades away.

It doesn’t have to be so. With just a little bit of time, effort and perseverence, regular blog posts ideas could be knocking at your door and letting themselves in without an invitation.

Obviously it depends on what your blog is all about as to how you could go about generating blog post ideas, but try some of the following tips to get you started:

  1. Think about the problems you face and come up with ways to solve them. The likelihood is you’re not the only one facing those problems and your research and problem-solving approach could really help out a number of your readers.
  2. Don’t be afraid to eavesdrop a little. Listen out for conversations happening around you, recall conversations you’ve had and use the topics for future blog post ideas. If you’re in a specialist area, eavesdrop or start conversations at networking events or events relevant to your area of business. That way your blog posts will reflect the hot topics that people really are talking about.
  3. Take the time to explain what you do. If you’re a business, explain how your business helps people, not just what products you sell or the details of your services. Dig deep to explore how your company actually benefits its customers.
  4. If you’ve been blogging for a while, look back at some of the blog posts you’ve already written. Which of them could be updated with new information to make them more current? Which of them could be looked at from a different angle to create a new post? Don’t assume you’ve covered a topic just because you’ve written one post on it. Old ideas could provide a rich vein of ideas for new posts.
  5. Keep an eye on news and current affairs for stories that are relevant to your sector. If one crops up, don’t hesitate to offer your opinion on it. Don’t wait until it’s old news before you comment, jump in there while the topic is still current.
  6. If you’re part of an established business the chances are you already have a list of FAQs (frequently asked questions). Why not use this as a basis for a blog post? This could even provide you with the opportunity to update the list. If you don’t already have one, why not grasp the nettle and write one?
  7. Write from personal experience. I’ve heard it said that one should write about what one knows. So why not?
  8. Write a case study and use it as a blog post. Readers of your blog would be interested to hear about your successes so shout about them a bit. Case studies could also be used as marketing tools in other parts of your business.
  9. Track back to any comments you’ve received on previous posts. Are there any interesting points raised? Are there any patterns in the comments left? Use these to prompt new posts and answer any questions or queries you find.
  10. Take a single topic and split it up into a number of post ideas. As I did with my ‘personal statements’ series, one idea does not necessarily have to be limited to one post. If, for example, you’re writing about new kitchens, why not break it down to talk about renovating an old kitchen, top tips for self-fitting, how to accessorise a new kitchen, choosing new appliances etc.
  11. Ask people what they want to read about. Your customers, your blog readers, your Twitter followers. All these people have valid opinions and may be a valuable source of post ideas if you only have the courage to tap into it.
  12. Invite guest posts from guest bloggers. Do some research and find interesting, high profile bloggers who write on subjects relevant to yours and ask if they’d like to write a post for you. You never know, the break and the addition of a new perspective might inspire you anew with a whole host of post ideas.
  13. Interview someone of interest within your sector. Think about different approaches to the interview: a day in the life, how I got here, my top tips for xy and z. The expert opinion of another person will bring a new element to your post and may provide you with even more ideas for the future.

And now it’s over to you. How do you go about generating new blog post ideas? Please leave me a comment, I’d love to hear your thoughts.

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