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	<title>In the detail</title>
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	<link>http://in-the-detail.co.uk</link>
	<description>Writing, editing and proof reading... it&#039;s all in the detail</description>
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		<title>In the detail</title>
		<link>http://in-the-detail.co.uk</link>
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		<item>
		<title>Divide and conquer</title>
		<link>http://in-the-detail.co.uk/2012/02/10/divide-and-conquer/</link>
		<comments>http://in-the-detail.co.uk/2012/02/10/divide-and-conquer/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 09:30:47 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Work examples]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://helenbowman.wordpress.com/?p=306</guid>
		<description><![CDATA[One of the things I love about my job is the fact that I get to research, write and play &#8230;<p><a href="http://in-the-detail.co.uk/2012/02/10/divide-and-conquer/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=306&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
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		<media:content url="http://helenbowman.files.wordpress.com/2012/01/colour.jpg?w=300" medium="image">
			<media:title type="html">Colour</media:title>
		</media:content>
	</item>
		<item>
		<title>Not a specialist? Not a problem</title>
		<link>http://in-the-detail.co.uk/2012/02/06/not-a-specialist-not-a-problem/</link>
		<comments>http://in-the-detail.co.uk/2012/02/06/not-a-specialist-not-a-problem/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 09:30:05 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Work examples]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[specialist]]></category>
		<category><![CDATA[Subjects]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=308</guid>
		<description><![CDATA[I&#8217;ve been asked in the past, when I&#8217;ve been chatting a potential client about some copy writing, &#8220;Do you have &#8230;<p><a href="http://in-the-detail.co.uk/2012/02/06/not-a-specialist-not-a-problem/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=308&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Research</media:title>
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	</item>
		<item>
		<title>Don&#8217;t look at me in that tone of voice&#8230;</title>
		<link>http://in-the-detail.co.uk/2012/01/29/dont-look-at-me-in-that-tone-of-voice/</link>
		<comments>http://in-the-detail.co.uk/2012/01/29/dont-look-at-me-in-that-tone-of-voice/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 20:09:20 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[good copy]]></category>
		<category><![CDATA[Tone]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=302</guid>
		<description><![CDATA[That&#8217;s just a little something my old Grandad used to say to me, swiftly followed by something like &#8220;your breath &#8230;<p><a href="http://in-the-detail.co.uk/2012/01/29/dont-look-at-me-in-that-tone-of-voice/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=302&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2012/01/brand.jpg?w=300" medium="image">
			<media:title type="html">Brand</media:title>
		</media:content>
	</item>
		<item>
		<title>How often should I blog?</title>
		<link>http://in-the-detail.co.uk/2012/01/18/how-often-should-i-blog/</link>
		<comments>http://in-the-detail.co.uk/2012/01/18/how-often-should-i-blog/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 09:30:02 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blog ideas]]></category>
		<category><![CDATA[blog posts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://helenbowman.wordpress.com/?p=294</guid>
		<description><![CDATA[This is a question I&#8217;ve been asked a few times recently when talking to people about blogs and blogging. It &#8230;<p><a href="http://in-the-detail.co.uk/2012/01/18/how-often-should-i-blog/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=294&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://in-the-detail.co.uk/2012/01/18/how-often-should-i-blog/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2012/01/calendar.jpg?w=300" medium="image">
			<media:title type="html">calendar</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2012/01/cobweb.jpg?w=300" medium="image">
			<media:title type="html">cobweb</media:title>
		</media:content>
	</item>
		<item>
		<title>Ghostwriting &#8211; what&#8217;s it all about?</title>
		<link>http://in-the-detail.co.uk/2012/01/05/ghostwriting-whats-it-all-about/</link>
		<comments>http://in-the-detail.co.uk/2012/01/05/ghostwriting-whats-it-all-about/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 09:30:49 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Other services]]></category>
		<category><![CDATA[Ghostwriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=287</guid>
		<description><![CDATA[It&#8217;s been said that everyone has a novel in them. But how true is that? And if it is true, &#8230;<p><a href="http://in-the-detail.co.uk/2012/01/05/ghostwriting-whats-it-all-about/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=287&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://in-the-detail.co.uk/2012/01/05/ghostwriting-whats-it-all-about/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2012/01/ghostwriting.jpg?w=300" medium="image">
			<media:title type="html">Ghostwriting</media:title>
		</media:content>
	</item>
		<item>
		<title>Welcome to 2012</title>
		<link>http://in-the-detail.co.uk/2012/01/03/welcome-to-2012/</link>
		<comments>http://in-the-detail.co.uk/2012/01/03/welcome-to-2012/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 09:15:08 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Creative writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=275</guid>
		<description><![CDATA[Happy New Year! Another year older, another calendar finished. Seems sad, doesn&#8217;t it? And yet, I have such a feeling &#8230;<p><a href="http://in-the-detail.co.uk/2012/01/03/welcome-to-2012/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=275&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://in-the-detail.co.uk/2012/01/03/welcome-to-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2012/01/2012.jpg?w=300" medium="image">
			<media:title type="html">2012</media:title>
		</media:content>
	</item>
		<item>
		<title>Top tips for generating blog post ideas</title>
		<link>http://in-the-detail.co.uk/2011/12/15/top-tips-for-generating-blog-post-ideas/</link>
		<comments>http://in-the-detail.co.uk/2011/12/15/top-tips-for-generating-blog-post-ideas/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 09:15:11 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blog ideas]]></category>
		<category><![CDATA[blog posts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[generating ideas]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=264</guid>
		<description><![CDATA[As I may have mentioned before, I love blogging. But I also appreciate that, while starting a blog couldn&#8217;t be &#8230;<p><a href="http://in-the-detail.co.uk/2011/12/15/top-tips-for-generating-blog-post-ideas/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=264&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://in-the-detail.co.uk/2011/12/15/top-tips-for-generating-blog-post-ideas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2011/12/post-ideas.jpg?w=199" medium="image">
			<media:title type="html">Post ideas</media:title>
		</media:content>
	</item>
		<item>
		<title>Why does a business need a blog?</title>
		<link>http://in-the-detail.co.uk/2011/12/13/why-does-a-business-need-a-blog/</link>
		<comments>http://in-the-detail.co.uk/2011/12/13/why-does-a-business-need-a-blog/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:49:22 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Blog writing]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://helenbowman.wordpress.com/?p=262</guid>
		<description><![CDATA[You may love it, you may hate it, you may look upon it as unnecessary, you may envy other peoples&#8217;, &#8230;<p><a href="http://in-the-detail.co.uk/2011/12/13/why-does-a-business-need-a-blog/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=262&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2011/12/blog.jpg?w=300" medium="image">
			<media:title type="html">Blog</media:title>
		</media:content>
	</item>
		<item>
		<title>Personal statements for other applications</title>
		<link>http://in-the-detail.co.uk/2011/12/05/personal-statements-for-other-applications/</link>
		<comments>http://in-the-detail.co.uk/2011/12/05/personal-statements-for-other-applications/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 09:30:24 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Proof reading]]></category>
		<category><![CDATA[Job applications]]></category>
		<category><![CDATA[Personal statements]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://in-the-detail.co.uk/?p=254</guid>
		<description><![CDATA[Having looked at some hints and tips for writing personal statements for CVs and UCAS forms, I thought we might &#8230;<p><a href="http://in-the-detail.co.uk/2011/12/05/personal-statements-for-other-applications/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=254&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2011/12/job-application.jpg?w=300" medium="image">
			<media:title type="html">Job application</media:title>
		</media:content>
	</item>
		<item>
		<title>Personal statements for CVs</title>
		<link>http://in-the-detail.co.uk/2011/11/29/personal-statements-for-cvs/</link>
		<comments>http://in-the-detail.co.uk/2011/11/29/personal-statements-for-cvs/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 09:30:24 +0000</pubDate>
		<dc:creator>heleninthedetail</dc:creator>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Proof reading]]></category>
		<category><![CDATA[CV personal statement]]></category>
		<category><![CDATA[Personal statements]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://helenbowman.wordpress.com/?p=245</guid>
		<description><![CDATA[OK, so if you&#8217;re not of the right age to be writing your UCAS personal statement around this time of year, &#8230;<p><a href="http://in-the-detail.co.uk/2011/11/29/personal-statements-for-cvs/">Continue reading &#187;</a></p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=in-the-detail.co.uk&amp;blog=27865071&amp;post=245&amp;subd=helenbowman&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heleninthedetail</media:title>
		</media:content>

		<media:content url="http://helenbowman.files.wordpress.com/2011/11/cv.jpg?w=300" medium="image">
			<media:title type="html">CV</media:title>
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